Watch – Is This The Strangest Airline Ad Ever? [Video]

Sir Richard Branson's "Virgin" brands have always been known for being quirky and not taking themselves too seriously. From this whimsical in-flight safety video to their interstellar ambitions with Virgin Galactic, they're definitely not a boring company. But this may be their strangest move yet.

This latest promotional video, "Have You Been Flying BLAH Airlines?" clearly wants to put out the message that air travel can be a bit of a bore.

In fact, they want to drive that point home to such a degree that the video is from the first person perspective of a Newark to San Francisco flight.

In real time.

Seriously, the video is over six hours long.

While I don't expect you to watch the whole thing, check it out below to see the strange promo for yourself: