Valentine's it or hate it? A survey of 1,000 adults across the United States finds that a majority of you are indifferent about the day.

Valentine's Day
Ralph Orlowski, Getty Images

"The vast majority of people said that they view Valentine's Day as just another day," said Gary W. Lewandowski Jr., Ph.D, professor of psychology at Monmouth University and co-creator of "We had a decent number of people who also hated it."

However, more women said they loved Valentine's Day compared to men, according to Lewandowski.

"Among the men who did love it, they loved it because they saw Valentine's Day as an opportunity to get to have sex," Lewandowski said. "But importantly, at least to them, not just any kind of sex -- but as they termed it, 'better than normal sex.'"

Surprisingly, the survey also shows that people who are "in love" actually spend less on the day.

"That could suggest you're more committed, and so you don't feel the need to spend money to prove how much you love your partner," Lewandowski said.

The study also looked at other factors, such as:

  • Whether you should go on a first date on Valentine's Day;
  • Roses versus daisies;
  • Who gets to plan the day, or;
  • If you should break up with someone before or after Valentine's Day.

Lewandowski said the study is the collaborative effort of three relationship scientists from several universities, who met at a research conference ten years ago. Benjamin Le, Ph. D., Haverford College and Timothy J. Loving, Ph.D., University of Texas at Austin are fellow co-creators of the study.

It's their goal to get relationship science out into the world.

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