For decades, Seaside Heights has proudly held its reputation as one of America's most iconic summer destinations.

The coastal borough faced serious peril last fall, however, when Hurricane Sandy left its beach and boardwalk ravaged. But after months of clean up and reconstruction, the Jersey Shore is back and open for summer.

Today marks the first official day of summer, and the borough is going all out with a mega-beach bash.

Borough officials are giving you full access to the sand and the surf, all day long today - for FREE.

There will be celebrity guests, plenty of food, games and events.

New Jersey First Lady Mary Pat Christie will be there for a ceremony to place the final board in the famous boardwalk. Following the ceremony, Coca-Cola is inviting everyone to celebrate summer and enjoy a free, family-friendly day at the beach, enjoying healthy activities, like volleyball, soccer, sandcastle building, hula hooping and other favorites. Other elements of the day include:

  • U.S. women's soccer star Alex Morgan on-hand to "kick it" with attendees
  • Free, sample-size summertime fare from the grill from noon to 2 p.m. (limited quantities available)
  • Coca-Cola prize giveaways and a live DJ
  • Free Coca-Cola soccer balls for the first 2,000 people

"It is amazing how we all came together to rebuild the boardwalk," Public Affairs Director Michael Graichen says. "While Sandy hit eight months ago, it's been about four since the rebuild started. Things look great."

It takes place on the boardwalk between Franklin and Lincoln Avenues starting at 10 a.m. The beach activities run from 11 a.m. till 5 p.m.