Contact Us

Super Bowl Spending Increases [POLL/AUDIO]

Are you planning to watch the big game on Sunday? If so, you’ll have the company of more than 179 million others, according to an annual Super Bowl survey conducted by BIGinsight. The massive number is the highest in the survey’s nine-year history; it increased from an estimated 172.5 million viewers last year.

super bowl food
According to an annual survey, the average game watcher is expected to spend more than last year on food, apparel and other items. (Flickr User methodshop.com)

Football fans, however, aren’t the only ones excited for Super Bowl Sunday; retailers are rejoicing as well. The survey found the average game watcher will spend $68.54 on food and other items, up from $63.87 last year.

“This year, it seems consumers are in the mood to celebrate, which is good news for retailers who typically see slower online and foot traffic during these months,” said National Retail Federation Vice President Bill Thorne.

Nearly three-quarters of folks watching the game, according to the survey, plan to buy wings, pizza, chips, soda and more for themselves and/or guests. The spending uptick could be due, in part, to a spike in prices at the register. The U.S. Department of Agriculture last week said chicken prices jumped six percent in December, compared to a year ago. The severe summer drought in the Midwest led to a hike in prices for the grains fed to animals such as chickens, which eventually pushed up the price of poultry.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The poll recorded another record figure when it asked about big ticket purchases. Of those planning to watch the Super Bowl, more than 7.5 million households (7.1%) will buy a new television, compared to 5.1 million last year.

“This year’s Super Bowl could be bigger than ever,” said NRF spokesperson Kathy Grannis.

She said another reason for an expected increase in spending is the fact that the competing teams hail from the popular cities of Baltimore and San Francisco. The survey found a whopping 17 million fans will buy team apparel or accessories, up from 14.8 million for last year’s Giants-Patriots matchup.

Grannis added, “This is one of those few times, like Halloween and St. Patrick’s Day, when people can just get together, have fun, and really just kick back, and maybe even forget about the economy for a night.”

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://wobm.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on 92.7 WOBM quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on 92.7 WOBM quickly by logging in with your Facebook account. It's just as secure, and no password to remember!