The Reason Why I Love My Job On 92.7 WOBM
Have you ever woken up one day and become extremely nostalgic? Well, that is exactly what happened to me yesterday morning. I started thinking about my childhood, growing up right in Ocean County (Bayville Squad).
Anyone who knows me knows how I got into radio -- it’s a long story that I have told hundreds of times. But nobody really knows WHY I got into radio.
Quite simply, I got into radio because of the jingles. The WOBM jingles that I grew up with are seared into my memory. I would run around my house with my brother at ten years old singing the classic Lighthouse 92.7 WOBM jingles. My brother, who would be airing the trumpet, was just as guilty as I am. I, fortunately, have a better voice and that’s why I was chosen for radio.
It’s not just me, though.
Jingles are powerful. Just last year, I was in Wawa in Lanoka Harbor and there were two young kids singing WOBM’s current jingles and welled me up with tears.
Now, you might think this is stupid - but as a future psycologist, I understand that at such impressionable ages we latch onto things that we hear (or see) so often. For me, it was being in the car, or the school bus, hearing WOBM’s jingles and then Shawn & Sue talking out of ‘Hey There Delilah” by The Plain White T’s (which was a NEW song back then).
Jingles are so much more than just a few people singing our station name. There are dozens and dozens of packages and companies that a station can choose from. The sound of a station in a local community is so important. If it wasn’t, I wouldn’t be on the radio.
Radio stations can’t put our logo in the corner of your car dashboard when you flip on 92.7, so we do it in between songs - and nine times out of ten, you can recite the entire radio jingle more than the next song coming up.
I am 24 years old, and when I tell people about my love for radio jingles they still look at me super weird, and you might think it’s weird, and that’s okay.
Have you ever heard or saw something that gave you goosebumps or well up with tears because it brought you back to your childhood? Let us know in the comments and let’s be embarrassed together.