New Jerseyans Rank #3 in America in Early Holiday Gift Searches🎄

New Jerseyans Start Holiday Shopping Earlier Than Most Americans

It is full steam ahead to the holidays now, and folks may even be done with their Christmas shopping, but it is no surprise if you are, because New Jerseyans are one of the earliest shopping states in America.

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• Ohio (#4)
• Massachusetts (#15)
• Texas (#21)
• California (#30)

“New Jerseyans are planners—they like to get ahead of the rush,” said Ryan Abood, CEO of Gourmet Gift Baskets. “While holiday shopping won’t ever be a year-round habit, we’re clearly seeing the season start earlier each year, especially in metro areas where people are busier and want to lock in gifts early.”

I can definitely see New Jersey shoppers getting into Christmas shopping and all the holidays, because we have lots of "Holiday Spirit" here in the Garden State.

Nationwide, gift search interest peaked 38 days before Christmas in 2024—nearly 10 days earlier than in 2023—signaling that Americans are shopping sooner than ever.

Top 15 States in September-October 2025 (Average Interest Score):

1. New York — 89.8
2. Pennsylvania — 88.0
3. New Jersey — 82.6
4. Ohio — 80.8
5. Michigan — 78.0
6. Missouri — 76.6
7. Wisconsin — 76.6
8. Tennessee — 74.8
9. Virginia — 74.6
10. Georgia — 74.2
11. Indiana — 73.4
12. Colorado — 73.2
13. Minnesota — 72.4
14. Illinois — 71.4
15. Massachusetts — 70.8

Have you started your Christmas shopping?