Wikipedia describes internet trolling as someone "who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community (such as a newsgroup, forum, chat room, or blog), with the intent of provoking readers into displaying emotional responses or manipulating their perception. This is typically for the troll's amusement, or to achieve a specific result such as disrupting a rival's online activities or manipulating a political process."  That's pretty specific and I think it's what we have in this situation, from both sides.

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MaleneRauhe

I love me some boardwalk food, particularly from the great businesses that line the boards at Seaside Park and Seaside Heights.  While all Jersey Shore businesses have different strengths and weaknesses, I rarely see them take a swipe at a competitor in public.  In this case, one took a general jab at the competitors they believe serve inferior food.  And then - -  In the immortal words of Ron Burgundy, "Boy, that escalated quickly."  111 reactions.  77 comments.  49 shares.  And a few of the more memorable back and forths are below.

Look: Seaside Heights Business Trolls, Gets Trolled Back

The Most Succulent Seafood in Ocean County

Jersey's Best Boardwalk Foods