Drive-in rooftop movies, a poolside beer garden and other luxury amenities are planned for The Asbury Hotel, the city's first new hotel in more than 50 years, according to details revealed Monday by the developer. 

Photo courtesy of iStar
Photo courtesy of iStar

Real-estate company iStar is transforming the abandoned seven-story building once occupied by the Salvation Army at  210 5th Avenue, two blocks from the beach. The Asbury is slated to be complete in May, with rooms expected to start at $125 per night, according to a news release from the company.

The project is a collaboration between renowned hotel innovator David Bowd, known for creating the sought-after Salt Hotels brand, and Anda Andrei, iStar's Creative Lead for the entire Asbury Park redevelopment project, and the former design director for the Ian Schrager Company.

"This historic building is a beautiful blank canvas for us to create a special place that adds to the unique spirit of Asbury Park," said Andrei, who hand-picked architects, designers, and hotel operator David Bowd to bring the project to life. "I love collaborating with immense talent, and knew instinctively David had to be involved.  He has a wonderful gift for connecting the hospitality experience with one-of-a-kind communities and we bring out the very best in one another."

"We have spent a great deal of time in Asbury Park and have completely fallen under its spell. The Asbury is our labor of love.  The end result will be a collection of rooms, amenities and experiences that show the world that The Asbury is for all kinds of people, just like Asbury Park itself - the mix is what creates a sense of fun and adventure," said Bowd, who will program and manage The Asbury.

The lobby will become the action-filled center of The Asbury with everything designed for perpetual motion. The front desk and check-in will double as The Counter, a grab-and-go kitchen where guests can fetch keys, order coffee, or buy something from the retail store.  A ground-floor lounge will become Asbury Park's rec room, with ping-pong, pinball machines, board games - and a communal table for travelers who want to feed off the energy and get some work done.

110 guest rooms will be offered in unusually wide range of sizes to suit all kinds of travelers, from queen rooms and king rooms to family rooms and suites to bunk rooms that can sleep up to eight, according to the news release.  The essence of the rooms will be simple, clean, and functional, but with many thoughtful touches—bathrooms light and bright, huge closets, custom made mattresses with great linens. Black-and-white beach and music scenes will adorn the walls, along with classic music posters that reflect Asbury Park's rock-laden past and spectacular sea-side views.

A quintet of new venues will make The Asbury a compulsive hangout for guests, locals, and visitors, according to the news release:

  • Inspired by Central Park's Great Lawn, The Baronet will feel like nothing else in Asbury Park—or anywhere. A rooftop garden featuring stunning town and ocean views, guests will be able to throw down a blanket and lay with a book or enjoy the oversized games and paddling pools. By night, The Baronet will become a careless "drive-in" with classic and cult films projected on a 20-foot wall.
  • The Pool will be a sanctuary for guests. With plentiful seating and a large pool deck, guests can take a dip, soak in the sun, or grab a drink at the bar. On Sundays, the pool will be open to the public for a pool party featuring local DJs and specialty cocktails.
  • Food and beer trucks in the Beergarden – adjacent to the Asbury's outdoor pool – will serve authentic street food, craft and local beers, and signature drinks. The Beergarden will be a fun and relaxed meeting place for locals and guests to grab a bite.
  • Salvation, designed solely in black and white and located on the hotel's upper roof, will become the East Coast's most dramatic outdoor social space. The monochrome decor, lit only by candles and lanterns, will also make it the most romantic with cozy corners to hide away or relax. At nearly 4,000 square feet, the lounge will seduce with beds and lounge areas with spectacular sunset views of the ocean and the city. Renowned local DJs and celebrity artists will rock the house nightly.
  • At Soundbooth, a casual lobby bar, hotel guests can hang with local creatives over cocktails, games and nighttime music sets.

Meeting spaces also will offer something different. Asbury Hall & Lawn is a 4,800-square-foot, flexible indoor/outdoor event space and can be divided into two or three smaller paces for social and corporate gatherings.



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