The co-owner of a Bergen County motel has amassed over 850,000 TikTok followers by being a nice guy.

Brian Acosta-Arya, co-owner of the Lincoln Tunnel Motel in North Bergen garnered millions of “likes” by giving a free room for the night to those who couldn’t afford it. The program is called Free Room For U and started during the pandemic for people who had nowhere to go.

@ltmotel uphill battle #motelhell #whenimolder ♬ original sound - gracie

His family has been in the motel business his whole life; he grew up living in one of his family’s properties. He eventually wound up in the business himself and he told that while working the nightshift, “I spent eight years just sitting there, wondering if anything was going to happen,” he said. “Am I just going to be behind this bulletproof glass my whole life?”

He started offering a free room for a night to anyone who followed him on TikTok and the idea spread rapidly. At first, he was footing the bill himself, but donations started pouring in and now he even has a wishlist on

He says he hopes his program will inspire others to give in different ways, telling CBS2 in New York, “I know everyone doesn’t have a 41-room haunted motel at their disposal to help people, right? But every single person has something to give back.”

Check out his TikTok videos here.

Opinions expressed in the post above are those of New Jersey 101.5 talk show host Bill Doyle only.

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