The National Weather Service has been assigning names to major hurricanes for over 60 years. On the heels of this week's snow, that some referred to as "Juno", you might think that they've started to apply the same practice to winter storms as well. But that's not the case.

It started in 2012 with "Winter Storm Athena", that hit social media like the blizzard that it was.

So where did it start? From the minds of The Weather Channel.

Some have criticized The Weather Channel for simply trying to draw viewers and capitalize on possible disaster. In fact, The National Weather Service issued an internal memo to their staffers to not use the names that The Weather Channel was coming up with.

But, like it or not, it's working, the hashtag #Juno has been trending on Twitter all week (ironically, Canada's Juno Awards, their version of the Grammys, has stolen some of the snow storm's thunder today).

So what do you think about naming winter storms, is it helpful or only a publicity stunt? Tell us what you think in the comments!

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