Kids under 17 years old who are seen by Toms River police this summer wearing a bicycle helmet while riding will be rewarded for obeying the law with a ticket for a free ice cream.
What kid doesn't love ice cream? Heck, I'm not a kid and I love ice cream! But here we're talking about how kids with good safety practices can end up with free ice cream courtesy of the Toms River Police Department.
It was so successful last year, the Toms River Police Department is again rewarding kids who wear helmets with vouchers for free ice cream this summer. "Operation Brain Freeze" runs through August 31.
Toms River Police are hoping positive rewards will get kids to wear their bike helmets this summer.
Police Sergeant Gene Bachonski said as part of Operation Brain Freeze, they've partnered with five local ice cream parlors to supply sweet rewards...