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Social Media Forces the Hand of Adidas and Halts Upcoming Shoe [Followup, Poll]

Flickr user Sam Beebe, Ecotrust

Yesterday afternoon I told you about the upcoming line from Adidas that caused a ruckus, with some even going so far as to call the shoes racist.


It didn’t take long for Facebook, Twitter, and popular blogs to pick up the story of Adidas “JS Roundhouse Mids”, which some said evoked prison cuffs and even suggested slave shackles. Here are the shoes in question:

Adidas - Facebook

As of early yesterday, the shoe company defended the design, but by last night, the social media pressure and outcry grew so strong that Adidas was forced to announce that they were pulling plans to release the sneakers. The statement read, in part:

“The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”

If nothing else, this is a pretty interesting insight into the power of social media in 2012. Even multi-billion dollar corporate behemoths like Adidas have to listen when potential customers speak.

So what do you think about this whole thing? Vote in our poll below and feel free to tell us more in the comments section!


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