Steve Kalafer, owner of Flemington Car and Truck Country, has made the decision to pull his dealership's advertising from NFL games for the rest of the 2017 season.

In a statement, Kalafer said:

The National Football League and its owners have shown their fans and marketing partners that they do not have a comprehensive policy to ensure that players stand and show respect for America and our flag during the playing of the national anthem. We have cancelled all of our NFL advertising on the Optimum and Infinity (cable) networks. As the NFL parses the important nationwide issues of 'social justice' and 'freedom of speech,' it is clear that a firm direction by them is not forthcoming.

Kalafer says both employees and customers have discussed the player protests, and "99% agree that it's disrepectful."

Kalafer stressed his problem is not with protests, but the way the NFL and team owners have not taken a leadership role in responding to the player's actions. He feels that NFL owners should have given their players direction on how to best exercise freedom of speech.

This isn't the first time New Jersey became involved with anthem protests - last year schools in the Diocese of Camden said that any player who didn't "show respect" during the National Anthem would be subject to suspension.

Brian Blanco/Getty Images

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