If IHOP wanted to get the public's attention last week, mission accomplished!

The internet went into a tizzy in response to the pancake chain's announcement that their name would be changing from IHOP to IHOB.

And now we know why.

Yes, it's just a publicity stunt.

IHOP will not be permanently changing their name, but wanted to drum up interest for their just-launched burger campaign:

Most of you who commented on our Facebook post last week were predicting that the "B" would be meant to stand for "breakfast", but a few of you called the clever marketing scheme correctly, well done!

The chain of course has a trio of Ocean County locations, with a pair in Toms River and one in Brick.

You can read much more on the IHOP... excuse me, "IHOb" burger blitz by clicking here.

So what do you think, would you go for their burgers or stick with the breakfast menu? Comment below or on Facebook and let us know!

 

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