It's not a luxury. It's a lifestyle. That's what organizers of the 2012 Progressive Insurance Atlantic City Boat Show will be emphasizing when they come to the gambling resort next month.

Boat Show Manager John Pritco says the theme has worked well for them so far, even during a struggling economy. "Well in 2011, boat sales were up about 5% over the previous year and if the trend continues, we'll be up even further in 2012. We just got out of our New York show and it was a really good response to the sales."

Most importantly, Pritco says their Manufacturers and Dealers will be there ready to offer competitive prices and offers for anyone who's in the market for a boat.

He says people who've always dreamed of owning a boat need to abandon the misconception that boats are only a luxury for the rich. He says there will be boats at the event that fit every budget and level of activity. "Some of our more expensive boats go up to $1.3 million dollars or we go down to Kayaks that are $299 dollars. Now that's pretty much the range that we have but he says it's not just the boat you're buying. It's the lifestyle."

Pritco says new this year will be a diving pool, Fishing University and Paddle Palooza. He says they'll also have in-depth educational seminars that range from beginners to advanced.

In addition, Abby Sunderland, the youngest person to attempt to sail around the world, will be at the show.

The Progressive Insurance Atlantic City Boat Show docks at the Atlantic City Convention Center Wednesday, February 1, 11:00 a.m.-8:00 p.m.; Thursday, February 2, 11:00 a.m.-8:00 p.m.; Friday, February 3, 11:00 a.m.-8:00 p.m.; Saturday, February 4, 10:00 a.m.-8:00 p.m.; and Sunday, February 5, 10:00 a.m.-5:00 p.m.

Admission to the Atlantic City Boat Show is $14 for adults (16 and older) and FREE for kids 15 and under. Tickets can also be purchased on line. Get more information at their website.