This store is considered by many to be the Target of the U.K., and it's opening one of its eight starting locations at the Freehold Raceway Mall this summer.

The name of the retailer is Primark. They have over 290 stores in the U.K., Ireland and Europe.

They are best known for discounted women's, children's and men's clothing, home goods and beauty products.

Here's a Spring season commercial from Facebook.

 

New season treats for the little ones!#PrimarkSS16www.primark.com

Posted by Primark on Monday, February 29, 2016

They will be taking over the upper level of Sears. Sears will continue to operate on the lower level.

One of the things that makes this store unique is that with the exception of a new store opening, Primark does no advertising! They claim that is one of the ways they keep their costs down.


 

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