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Halo of a legal battle churning for Central NJ dairy

Halo Farm ice cream pint
A pint of Halo Farm ice cream (Patrick Lavery, Townsquare Media NJ)

LAWRENCE — Halo Farm, which has served Mercer County since 1975 and currently operates stores in this township as well as Princeton and Hamilton, is suing the California-based company that owns the Halo Top ice cream brand, claiming the “confusingly similar” name is hurting Halo Farm’s reputation.

The New Jersey dairy is calling for a cease-and-desist of the Halo Top name, a recall of all existing products — which have recently begun to be sold in the Trenton area — and payment of unspecified damages, an NJ.com report said. The Halo Farm Group, which according to the report has brought in more than $11 million total in each of the last five years, claims Halo Top’s low-sugar, low-calorie, high-protein formula is tricking Central Jersey customers into thinking they are buying diet offerings from the Lawrence company.

Moreover, according to Halo Farm’s lawsuit, Halo Top’s use of stevia and other ingredients could result in allergic reactions and stomach irritation, the report said.

Halo Top, produced nationally by Eden Creamery in California, was created in 2011 by a former lawyer with hypoglycemic diet restrictions. Halo Farm’s products are only available in New Jersey, which the dairy said improves freshness and keeps sale prices lower.

Patrick Lavery produces “New Jersey’s First News” and is New Jersey 101.5’s morning drive breaking news reporter. His favorite ice cream flavor is strawberry. Follow him on Twitter @plavery1015 or email patrick.lavery@townsquaremedia.com.

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