Do You Ever See Commercials and Have No Idea What They’re Selling?
Yesterday, as I had the TV on, a familiar commercial started playing, a commercial that I know that I’ve seen a number of times before. As it was playing I realized, I have no idea what brand or service the commercial is actually for.
I’ve had this experience before – commercials that make an impression, whether it’s because they’re clever, obnoxious, or just ubiquitous, so the actual spot is familiar, but the branding gets lost in there.
It must be tough to work in advertising – your job is to make an impression on people, make them pay attention, but also to get brand awareness across. Sometimes the commercials are too unique and end up overshadowing the product that they’re trying to sell.
Has that ever happened to you? Where you know you’ve seen a commercial a number of times but have no idea what it’s actually for? Tell us in the comments section!