Atlantic City tourism officials have announced the launch of yet another campaign aimed at getting more visitors to the seaside resort town.

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For a third year, the "Do AC" message will hit airwaves, televisions, online sites and billboards later this month. The $20 million effort is targeting locals and folks from across the country.

Atlantic City Alliance, a group devoted solely to increasing visitation, said the city will also take center stage in national shows such as Good Morning America and Jimmy Kimmel Live. Meanwhile, major radio DJs are slated to travel to the city in order to help spread the promotional buzz.

Liza Cartmell, ACA president, said the main tag line will continue to be "Do Anything. Do Everything. Do AC." There will be a sharper focus, though, on the various events coming to town.

"These really big signature events are tailor-made for us," Cartmell said. "It's a way for us to show people -- this is Atlantic City today. This is what it looks like. This is the experience."

Among the bigger events are the Atlantic City Airshow and the July 4 fireworks. On Thursday, ACA announced a free Blake Shelton concert on the beach at the end of July.

The group also released results of its previous "Do AC" campaign, revealing that more people intend to visit Atlantic City and recommend the destination to others. However, the majority of people are still struggling to view the city as safe and clean.