There was a lot of buzz surrounding James Wan's 'The Conjuring' going into this weekend. "Scariest movie of the year." "Best horror movie in a long time." And so on. But it paid off. 'The Conjuring' not only won the box office, it won the box office in a way that R-rated horror movies often don't. Between this and 'The Purge,' R-rated horror is officially back in a big way.
What's more powerful than a bunch of giant robots and giant monsters? What's more powerful than Adam Sandler and all his buddies? This weekend gave us a definitive answer: a lovable supervillain voiced by Steve Carell. 'Despicable Me 2' triumphed at the box office for the second week in a row, beating out newcomers like 'Grown Ups 2' and 'Pacific Rim' and making it look easy.
Which would you expect to win the Fourth of July weekend: the Disney-produced, Johnny Depp-starring revival of an iconic American hero or the sequel to a French-made, Steve Carell-starring animated movie about a lovable supervillain? Well, it looks like American audiences simply aren't interested in westerns, even the uber-expensive ones starring Captain Jack Sparrow with a bird on his head. 'Despicable Me 2' destroyed 'The Lone Ranger' over the holiday weekend. Like, totally wrecked it. Mercilessly.
Zombies may be really hot right now, but there's one thing that is (and probably always will be) a bigger deal: Pixar. Brad Pitt's 'World War Z' performed quite well in its opening weekend, but even the biggest zombie movie of all time couldn't keep pace with 'Monsters University.'
Look, we all knew that 'Iron Man 3' was going to make a whole bunch of money and open at number one at the box office and kick the summer movie season off in style. The question was never "Is 'Iron Man 3' going to make any money?", the question was always "What absolutely absurd amount is 'Iron Man 3' going to make in its opening weekend?"
Tom Cruise and science fiction are a powerful combination. Although the opening weekend of 'Oblivion' didn't break any records big or small, it's a more than solid start for a non-franchise, non-sequel, non-reboot. That's a sad statement on the current state of Hollywood, but that's another topic for another day.
Well, it looks like we have an answer to the question of whether or not audiences are interested in a historical, racially charged baseball movie. Brian Helgeland's '42' opened at the top of the box office this weekend, instantly breaking the record for biggest opening for a baseball movie. Sure, it's a minor record to break, but a record is a record.
If someone glanced at this weekend's box office, they could be forgiven for thinking they accidentally stepped into some kind of time portal. After all, films called 'Evil Dead' and 'Jurassic Park' were in the top five.
Like any holiday that sees families congregating together and then desperately seeking activities where they don't have to talk to each other for two hours, this Easter weekend saw a strong bump at the box office thanks to a few new contenders and a handful of holdovers with some surprising staying power.
Anyone who follows the box office will look upon this weekend's results and feel strong pangs of deja vu. Isn't this the same thing as las week?! Pretty much, yeah. The vast majority of the top ten stayed in the same position as last weekend thanks to an incredibly weak crop of new releases, making these some of the strangest box office numbers seen in 2012.
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