More than 50 independent Lukoil dealers plan to raise their price per gallon to $8.00 or higher Wednesday, in a display of defiance over the company's pricing policies.

The retailers in New Jersey and Pennsylvania belong to the New Jersey Gasoline, C-Store, Automotive Association. They include stations in Brick, Holmdel, Brielle and Monroe.

Executive Director Sal Risalvato, no stranger to the battle over prices at the pump, calls the Lukoil policy anti-competitive, harmful to small business operators and drivers.

Risalvato has consistently railed against pricing strategies that send ever-higher profits to the corporate level while street-level retailers haven't seen their profit margins increase in more than a decade.

He plans to explain the reasons behind the drastic measure at 10:30 AM at the Lukoil of South Plainfield, on Stelton Road.

Franchisees taking part in the protest include:

Holmdel Service 2131 Rt. 35 Holmdel NJ
Godwin Lukoil 276 Godwin Ave Wyckoff NJ
Randolph Lukoil 514 Route 10 West Randolph NJ
Alen Service Corp. 335 McCarter Hwy. Newark NJ
Bloomingdale Service Center 50 Main Street Bloomingdale NJ
SRB Service 310 Brick Blvd Brick NJ
Kehal Petroleum Inc 151 Washington Street Morristown NJ
Abbott Strt LLC 1007 Rt. 70 West Brielle NJ
Pach Energy 1155 Route 23 South Kinnelon NJ
Lukoil 3513 Rt. 1 South Princeton NJ
Franklin Lukoil 91 Rt. 23 Franklin NJ
Sussex Lukoil 721 Rt. 23 Sussex NJ
Milton Luk Oil 5725 Beikshire Valley Rd Oakridge NJ
Tei Lukoil 2195 Rt 4 East Fort Lee NJ
Circle Auto 9 Bennett Rd Englewood NJ
RK Management P O Box 6905 Monroe Twsp NJ
Zackria Feul 4501 Stelton Rd S. Plainfield NJ
Pumpin Donuts Two, Inc. 14-00 Rt. 208 South Fairlawn NJ
Lukoil 921 Rt. 73 Mount Laurel NJ
Lukoil 152 Old New Brunswick Rd Piscataway NJ
Lukoil 100 Rt. 23 North Riverdale NJ
Lukoil 655 Bloomfield Ave Verona NJ
Lukoil 1 Park Street Montvale NJ
Lukoil 3513 Route 1 South Princeton NJ
Lukoil 2558 Pennington Rd Pennington NJ
Lukoil 1235 Route 10 East Whippany NJ
Lukoil 1555 Route 22 West Watchung NJ
Lukoil 2225 Route 88 & Jordan Rd Brick NJ
R&D Group Inc. 1400 Eastern Rd Warrington PA
Lukoil 152 East Maple Ave. Langhorn PA
East Roadrunners Inc. 199 West Germantown Pike Plymouth Meeting PA
Paraquette Inc. 434 West Germantown Pike Plymouth Meeting PA
Landsdale Oil 8 East Main Street Landsdale PA
City Line Gas LLC 4400 City Line Ave. Philadelphia PA
J P Petro Group 2201 York Rd Jamison PA
Muthe Inc. 518 Pennsyvania Ave. Ft. Washington PA
JoJo's Inc. 401 Bethlehem Pike Ft. Washington PA
R&D Group Inc. 440 East Swamp Rd. Doylestown PA
Waterfront Gas LLC 600 North Delaware Ave Philadelphia PA